I know it’s not popular to come right out and say there are good and bad foods, but let’s not pussy-foot around with the fiction that there’s no such thing.
Yes, there are foods which strengthen and energize your body—good foods. There are edible products that deplete and weaken your body rendering it more vulnerable to poor health—bad foods.
Which kind of foods do you really want to put in your body?
Processed foods, particularly highly processed foods, are wolves in sheep’s clothing.
I think of them as edible products masquerading as food. They look like they’re trying to play nice but they’re really dangerous to your health and mental well-being.
They’re designed and engineered to taste delicious and cause your brain to clamor for more. They ruthlessly sabotage your weight loss efforts and can make you wonder if there’s something fundamentally wrong with you. You wonder if you’re lacking self-discipline and self-respect.
They can make you believe that white-knuckling your way toward your weight loss goal is your only option.
There’s a lot of money at stake in the processed food industry.
Just keep in mind that according to a recent Dun and Bradstreet industry report, worldwide, the market size of processed foods reached $5.9 trillion in 2019 and is estimated to grow up to $7.7 trillion by 2026.
Food chemists toil away in state of the art laboratories and kitchens tinkering with texture, plus sugar, fat and salt ratios to make these edible products super palatable. They bring in focus groups to taste and critique the products until they get the component parts just right.
Once they hit that magic combo of ingredients that send your taste buds and brain into the stratosphere of delight and desire, it’s off to the advertisers to craft an enticing marketing campaign.
Remember the Lay’s potato chip campaign that challenged us like this, “Bet you can’t eat just one.”?
I know that’s true from personal experience!
These so-called edibles are intentionally designed to hook and addict you without providing quality nutritional value.
What they do so well is deliver an out-sized hit of the feel-good neurotransmitter, dopamine, to your brain upon ingestion. This process, repeated over and over again, trains your brain to seek out these food products again and again.
Did you know that MRI scans of people’s brains reveal that the same areas light up with activity in those addicted to cocaine as in those addicted to sugar?
Sadly, these very tasty edible products do not nourish your body’s cells. They are the root cause of many 21st century ills, like obesity, heart disease and type 2 diabetes.
They undermine your health, both mentally and physically.
Our bodies recognize whole foods as the essential fuel/nourishment that promotes optimal functioning.
Real whole foods are good for your body.
While you know this intellectually, the foods you love and crave are so darn delicious. They’re easy to buy and often way too easy to consume. Just rip open a bag or unscrew a top.
Whole foods as those found for sale on the supermarket’s perimeter.
Most of the items sold on the interior isles are engineered and processed in a factory. I’m talking about prepared salad dressings, not first cold pressed olive oil.
I’m referring to the supposed “health” foods that sneakily claim no added sugar but are full of sugar from dates and other sweeteners manufactured from plants or chemicals.
Who intentionally desires less than optimal functioning?
Even though many of us slog through our days feeling sluggish, depleted, and tired, no one wants to feel less than alert and energetic.
I’ve never heard anyone insist that sub-par functioning was their preferred mode of operation.
If you think of your body as a high performance sports car, would you want to put anything less than premium fuel in the tank? Would you think it could run as well on low octane fuel as high octane fuel?
Fueling our bodies with nourishing foods should be a no-brainer.
But it’s not.
We are designed to want to eat food. It is part of our survival blueprint. But it’s not a given that anything technically edible is worth eating.
Years of conditioning tell us food is love, comfort, entertainment, and reward.
But when certain edible products are intentionally designed to give us out-sized dopamine hits, we’re held hostage by our cravings and desires.
I’m here to help you get control of your cravings and desires.
Let me know you’re ready to harness current brain and metabolic science to work in your favor.
It is possible for you to change your relationship with food, your body and your weight at any age or stage of life.
Contact me here to find out how to make it your reality.
Don’t let the food industry sabotage your weight loss efforts. Use your brain to fight back.